Behind the Scenes: Personalized Bracelets for an Automotive Event
I recently received a request regarding an exciting opportunity to collaborate with one of the world’s most iconic automotive brands for the launch of their newest car model. For this special event, I was asked to personalize 100 woven bracelets. Each one embroidered with the brand’s name and the location of the launch.
These bracelets were more then just a giveaway during the event, they were a tactile expression of the brand, designed to be worn and remembered.
All personalization was done in my studio here in Barcelona using my embroidery machine. Each bracelet is embroidered with care—carefully set up, monitored, and finished by me to ensure every detail looks just right. I work with high-quality woven bases, translate the client’s personalization into a final stitch file, and manage the embroidery process from start to finish. As a final touch: beautifully considered packaging.
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It was an honor to be part of this high-profile event and to see how a custom detail like this can elevate the guest experience. Personalization adds a layer of authenticity and storytelling—even on a global scale.
I always love hearing from clients after an event. Here’s what they shared with me after receiving the bracelets:
“Thank you for the wonderful bracelets! The craftsmanship is beautiful, the delivery was fast, and the process was smooth and friendly.”
If you're looking to create custom woven bracelets for your event, brand launch, or promotional campaign, feel free to get in touch. You can email me directly at hello@lottamae.com or fill out the bulk order form under Contact > Open Bulk Form.
Let’s bring your idea to life—with thoughtful, branded details that leave a lasting impression!
Visit our Instagram page @Lotta_Mae to see photos of the event itself